I’ve been meaning to post about this subject for a while, but everytime I attempt to place fingers to keyboard, words fail me spectacularly. Walk down any magazine section in a supermarket, news agent, or bookstore/stationers and the shelves are packed, jam packed with subject specific periodicals. If I want to buy a computer there are numerous magazines originally entitled such things as “What PC” or “PC Buyer” these periodicals are full to the gunnels with product reviews, comparisons, best buy retailers and in fact everything that you would need to get the most bang for your buck.
And it doesn’t stop with computers, games and other electronic goods, the home and lifestyle periodicals are multitudinous, each brimming with articles, tips and best buys for their discerning readers, and there are sub sects within each of these genres of periodical. For example I am a tree hugging hippy my personal favourite lifestyle/cookery periodical is Country Kitchen, its tag line is “Traditional, Seasonal and Fresh Food”. I am as likely to read about wild food foraging and how to make hawthorn jelly as I am to learn about the latest greatest ground breaking techniques in the search for the idiot proof perfect yorkshire pudding and how to wow dinner party guests for less than a fiver a head.
Practical Hobbies often have more than their fair share of these displays and each sub genre is represented proportionately according to the popularity of the hobby; photography, scuba diving, camping and caravanning, the list goes on and within that list falls the arts and crafts periodicals, I am going to refrain from comments regarding why anybody would want a magazine discussing card making and quilling as it seems to me that punching holes into card and curling strips of paper around pencils and glueing them on the punched out bits of card is totally pointless, oh darn it, I did anyway, oops.
Anyway, moving swiftly on we discover the fiber related magazines, this really is limited to knitting and crochet, although I have discovered that my local Borders do, sporadically, stock Spin Off Magazine (but I will get to that in a minute). There are a number of “Big Players” in the knitting periodical market and in my not so humble opinion they are failing miserably to hit any specific target audience, instead they are trying to be all things to all knitters. So who are the main culprits that leave me wishing for something more from the knitting periodicals available and what makes them so bloody awful.
Okay firstly, editors and marketing guru’s of the above publications, please note I am not 7 years old, cheap plastic toys may sell comics but any half serious knitter or crocheter is going to have stitch markers, needle holders, and every gauage of needle or hook going, probably multiples there of and I can guarantee they will be a darn sight better quality than the plastic tat you are attaching to the front covers of your magazines to try and hide the ever diminishing (both in quantity and quality) content by bulking out the plastic wallet the magazine is wrapped in and obscuring the actual content.
And whilst we are on this subject, please do not insult our intelligence by claiming that said “gift” is worth the cover price of the magazine, which is on average a fiver a pop yet is as flimsy as “Take a break”, the gifts are worth a pittance and to be honest in comparison to say Yarn Forward (whose well bound, matt, understated exterior is vastly more appealing to the young and modern target audience of late 20’s to early 30 somethings who are responsible for the “Knitting revival” that your editorial teams keep harping on about – but sadly harder to source in a shop than the proverbial rocking horse poop); so are your magazines.
I do not want to knit toys, tea cozy’s, fruit, christmas decorations or any number of other pointless items that will clutter up my lounge and collect dust and in general are too kitsch to qualify as fashinable in a retro kind of way.
I want to knit/crochet elegant blankets, throws, cushion covers etc. that will hopefully embue my child infested living spaces with perhaps just a smidgen of designer panache, I want to knit clothes that my family will wear and the other mummies at school will coo over asking me where I got whatever it is that I am wearing and I want to feel excessively smug when I shrug and say “Oh this old thing, I made it myself”.
I want to read about Urban Knitting, Community or School Fiber Projects and Charity related events that I can get involved in, I want to know where my nearest guild, towns womens or WI is located, I want proper reviews on the various events that profess to cater for the knit and crochet communities (Stitch n Craft Manchester is a good example – waaay to much stamping card making and quilling for my taste and if I had reviewed it, I would have made it very clear), I want reviews of the LYS’s, workshops that are offered and other businesses who advertise in the plethora of classified that increasingly seem to bulk out the already flimsy content.
I want to know where my yarn comes from, where to buy organic, how to reduce my yarn miles, where to purchase good quality undyed yarn and read articles such as acid dying with food coloring; interesting things to do (non arigurimi related) with left over half balls of yarn, including a possible swap database or even just a regular desperately seeking column (I think I’ve seen it once maybe in simply knitting).
And finally as this little rant is in danger of exceeding a thousand words any second so I better wrap it up, on the grounds that I cannot find a UK focussed spinning and fiber magazine how about going some way to filling the gap and doing a little feature each month on yarn and yarn creation? Not much to ask now is it?